In 1997 my parents and I started Muscle Valley Performance Products. Even when I was a kid back in the 50s, my parents were very interested in nutrition. My mother sold Nutralite multi-vitamins before vitamins were main-stream like they are now and before Amway bought the brand, back about 1955. God bless my parents who are not with us any longer. Their vision is still being fulfilled to this day.
Why the name Muscle Valley? I grew up in a valley close to the Kansas River (Kaw River). In our early teens my neighbors and I got real serious about lifting weights. We had our own building in that valley that was devoted to weight lifting. Over the years we were able to fill it with some pretty impresseive equipment. Our gym got popular. Eventually I did very well as a high school and college athlete. I owed a lot of my success to that little gym in that secluded river valley. It became known as Muscle Valley to us and anyone else who had a connection to our gym including my fellow team mates in college and the various weightlifters and athletes who lifted there. Muscle Valley seemed an appropriate name for a company devoted to developing supplements that increase physical performance and longevity.
After starting Muscle Valley we launched the first true non-prescription growth hormone releasing formula, It took the anti-aging and sports markets by storm. It was so advanced, even doctors and researchers couldn't believe it, much less comprehend the science. It was the culmination of years of research and clinical testing. But, finally, the work paid off because we had an all-natural affordable product that promised great hope for people who wanted to "turn back the clock" but couldn't afford expensive prescription hormone replacement therapy, therapy that could cost as much as $1200 per month.
But research continued. I knew it could still be improved. I had a friend who studied in Russia with their top scientists for 2 years. The focus of their research was on an herb the rest of the World knew nothing about. This herb was found to have incredible rejuvenating and strength-building powers. When my friend came back from Russia, he told me about all the studies that had taken place over decades and kept secret from the West. He told me about Rhodiola Rosea. The studies divulged a great secret: all of the old Soviet Union elite athletes had been taking it for 4 decades and that is why they dominated World athletic competition all of those years.
Although my friend brought the knowledge of Rhodiola Rosea to the US, Muscle Valley was the first to put it in a supplement, which introduced rhodiola rosea (aka. golden root, arctic root) to the Western Hemisphere.
A Little History About Muscle Valley..A Real Place